"The Last Exorcism"

• Above is another horror poster that really stood out to me. After watching the film, I decided to analyse the poster in detail picking out key elements that make it really effective.
• Firstly, the picture really strikes attention as it is of a lady possessed and this alerts the audience that the film focuses on "paranormal." 
• The colours used are dark and dull colours which also makes it even more scarier to look at because it makes the film look more serious. 
• There is also religious references on the poster for example there is a symbol of the cross right above the possessed lady. This reinforces the fact that the religion makes the devil weaker as she is bending over and she looks defeated by the cross. 
• Moreover, the catchphrase "Belive in him" also lets the audience know that there is no other choice but by believing in God and this is likely to get rid of the possession. 
• The words "Last Exorcism" are also in bigger letters which also shows the audience what the film's concept is about. 

Overall I believe that this poster is successful in forming typical horror conventions in it for example the shadows also make the whole poster more gloomy and terrifying. There is a good use in colours as they are mainly dull colours which link to the genre horror.

Below is the trailer for the film in which I decided to analyse. This will help me decide which sub-genre of horror I would like to focus on when creating my actual horror trailer.

At the start of the trailer, we instantly get religious references about demons. With the use of hand-held shots, there is focus on a caravan that seems to be burnt them. This emphasises the fact that the area is isolated which yet again is a typical horror convention. There is also good use of editing for example the text on the screen says “Reverend Cotton Marcus has performed over 47 exorcisms” and this introduces the main character to the audience. Further on in the trailer, there is plenty of close ups on the distressed looking women who seems to be possessed as she is sweating and she looks uncomfortable. She is also wearing white, which yet again highlights her purity and maybe that is the reason why she has been chosen by the devil. There is also a sudden silence in which the screen goes black and this leaves the audience suspicious, as they don’t know what is going to happen next. I think this has got to be one of my favourite trailers as all the tension adds up at the end and this is emphasised with the upbeat music.