The image below shows the two different theories that are both based on genre. The first theory from Steve Neale shows that all genres are influenced but then they can be differences and not repeated. It basically means that sets of horror conventions are repeated for example themes and ideas but they make the film more differently. The second theory is from Todorov who believes that genres are always improved for example they take whats already there and change it sometimes.
Then I decided to show typical ideas that are represented in a horror film and what exactly is expected from the audience to see in a horror film. By listening out the key 'ingredients' for a horror film, it will help me build my trailer by using some of the ingredients for example the concept of death and music in the trailer will obviously show it is focused on the genre horror.
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